If you want to increase online sales quickly, then modifying your sales funnel is the way to go. Now of course there are a lot of different formats and examples of sales funnels so for the sake of simplicity, we’ll define a sales funnel as any required step or action that a visitor must take in order to complete a conversion. So if you had a simple squeeze page, then your sales funnel would simply be the AdWords or Facebook ad that drove traffic to the squeeze page plus all of the required fields in your “Sign Up Box”, such as Name, Email, Phone, etc. If you have an online gym membership website, then your sales funnel might be: AdWords Ad, Landing Page, Sign Up/Registration Page, and Shopping Cart. But while the formats of the sales funnel may differ, the point to remember is that by modifying this funnel, you can quickly increase online sales and boost profits clickfunnels $19 per month.
Let’s look at a specific example of a lead generation sign up page that has the following required fields that a prospect must complete to receive access to a free mini-course:
If all of these are required fields, then the total conversion rate for this page might be as low as 5% or less depending on the copywriting, web design, and other elements. If you eliminate the Address and Website URL requirements, you might be able to increase conversion rate to 7-8%. But if you remove the Phone requirement as well, the conversion rate increase might go as high as 10 or even 15% for the exact same copy and page, just fewer required fields. Now before you think it would be pointless to not collect the Phone, Address, or any other required fields, always remember that Internet Marketing is a numbers game meaning that you don’t necessarily have to increase online sales directly because there’s always multiple ways to monetize conversions.
The simple truth is that even if we concede that ½ of all the Name/Email prospects were completely worthless to our true goal of generating a sale, a targeted email campaign could still net you the same Phone, Address, and Website URL information you wanted to begin with. The difference is, in addition to having the exact same number of fully qualified leads, you also have a database filled with other prospects. This “list” can be used internally for future promotions or used to generate affiliate revenue. The point is, the “list” still has great value and modifying your sales funnel to increase initial opt-ins will ultimately increase online sales, even if further down the road.
Now let’s look at a more conventional site with the following sales funnel:
AdWords or Facebook Ads
So how do we increase online sales by modifying this sales funnel? Well, the Pre-Order or Pricing Page is ultimately costing this website owner conversions because if the prospect was interested enough in the product or service to click on a link to get to the Pre-Order page, then making them jump through another hoop to actually purchase is just losing visitors. If possible, use a shopping cart platform like Infusionsoft that allows you to modify and add text to the shopping cart where you can then put the Product Description, Guarantee, and other Offer Details all on one page. This way, if the landing page is enticing prospects to reach the next step of the funnel to find out pricing, they can make a purchase right then and there without clicking on another link. Just removing that unnecessary step can increase online sales by 20-30% when executed properly and that’s sheer profit for your online business!
Without question, modifying your sales funnel can dramatically increase online sales, reduce customer acquisition costs, and ultimately boost profits. I highly recommend using website split testing to experiment with different configurations and closely track results so you can quickly identify the best configuration of your sales funnel for maximum conversions.